Cass Sunstein (‘Nudge’) on How to Make Change Happen

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Cass Sunstein (‘Nudge’) on How to Make Change Happen

Cass Sunstein on How to Make Change Happen
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Cass Sunstein on How to Make Change Happen

with Cass Sunstein

5^th Apr 2019
6:45pm – 8:00pm

Logan Hall
University College London
20 Bedford Way
London WC1H 0AL

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The bestselling author of Nudge presents a ground-breaking guide for anyone who wishes to fuel – or block – transformative social change.

https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=e6be73ef20&e=6d0e59bcbe Sunstein and Richard Thaler’s Nudge was that rarest of marvels: a book that genuinely changed the world. Inspiring political action from Cameron’s Downing Street to Obama’s White House, the ‘nudge’ has become famous as one of the most powerful tools any government has to persuade its citizens to make the right choices for their health, wealth and prosperity. Now Harvard’s Professor Sunstein joins the How To: Academy to reveal a new and compelling answer to one of the urgent questions of our age: how are social movements unleashed – and what can we do to control them?

Sometimes all it takes to change society is for one person to decide they will no longer remain silent. A child announces that the emperor has no clothes. A woman tweets, #MeToo. Suddenly, a taboo collapses for the better – or for the worse. Once white nationalism was kept out of the mainstream media and politics; now it is in the White House. Social movements can begin when rage is released – or quietly, with millions of people nudged into making different decisions until, without noticing, we live with a new status quo.

But what can we as individuals do to harness the power of social movements to make change happen? What kinds of interventions make a difference, and what kind lead to bans and mandates? How can we overcome social division, cause transformative cascades, and employ political parties as a force for good?

Bringing together behavioural economics, psychology, politics and law, Professor Sunstein will make sense of our turbulent present – and offer rich new insights into how we can change it.
* An essential talk for fans of Daniel Kahneman, Yuval Noah Harari, Malcolm Gladwell and Nassim Nicholas Taleb.
* A rare chance to hear from one of the most widely cited and influential scholars in the US – if not the world.

BIOGRAPHY

Cass R. Sunstein, Robert Walmsley University Professor at Harvard Law School, was Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration. He was the recipient of the 2018 Holberg Prize, one of the largest annual international research prizes awarded to scholars who have made outstanding contributions to research in the arts and humanities, social science, law, or theology. He is the author of The Cost-Benefit Revolution (MIT Press), Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler), and other books.


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