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<title>Give the Gift of Ideas with How To Plus | Ai Weiwei, Fiona Shaw, George Saunders, David Nutt, Pandora Sykes and more star in our spring programme.</title>
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<h2 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: 'Roboto', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 32px;font-style: normal;font-weight: normal;line-height: 125%;letter-spacing: normal;text-align: left;">Give the gift of ideas this Christmas with How To Academy's new subscription service, <strong>How To +</strong>.</h2>
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<p style="text-align: left;line-height: 150%;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;"><span style="font-family:roboto,helvetica neue,helvetica,arial,sans-serif"><span style="font-size:18px">Since 2013, <strong>How To Academy </strong>has been a home for big thinking. From Nobel laureates to Pulitzer Prize winners, we invite the world’s most influential artists and thinkers to share their insights and ideas in livestreams and live events, masterclasses and courses.<br>
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Every <strong>How To + </strong>subscription includes access to our complete video library, where you'll find <strong>Yuval Noah Harari</strong>, <strong>John Cleese</strong>, <strong>Ruby Wax</strong>, <strong>Antony Gormley</strong>, <strong>Caitlin Moran</strong>,<strong> Bessel van der Kolk </strong>and hundreds more.<br>
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It's a passport to the world of ideas. Choose between a <a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=6e7b3379cf&e=6d0e59bcbe" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;text-decoration: underline;"><strong>3 month</strong></a>, <strong><a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=29835e5c3b&e=6d0e59bcbe" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;text-decoration: underline;">6 month</a> </strong>or <strong><a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=50de6cfd91&e=6d0e59bcbe" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;text-decoration: underline;">annual</a> </strong>subscription.<br>
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We also offer a monetary <a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=736209a5b8&e=6d0e59bcbe" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;text-decoration: underline;"><strong>Gift Card</strong></a>, redeemable against anything in our programme: from livestream events to books, interactive masterclasses or creative courses.<br>
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All our <a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=e8ee8d19d2&e=6d0e59bcbe" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;text-decoration: underline;">gifts</a> are delivered digitally and the messaging and delivery date are fully customisable. </span></span></p>
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<div style="text-align: center;"><strong><span style="font-size:32px">How To + Subscription</span></strong></div>
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<span style="font-family:roboto,helvetica neue,helvetica,arial,sans-serif"><span style="font-size:18px">A <a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=debbccbc05&e=6d0e59bcbe" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;text-decoration: underline;"><strong>How To +</strong> <strong>subscription</strong></a> grants the recipient free access to our livestream talks and In Conversation events, including a catch-up on anything they miss.<br>
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<a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=a9048ef801&e=6d0e59bcbe" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;text-decoration: underline;"><strong>How To + subscriptions</strong></a> also include access to our complete video archive.</span></span>
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<span style="font-size:32px"><strong>3 Months </strong></span><br>
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<span style="font-size:20px">£35 + VAT </span><br>
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<span style="font-size:20px">£75 + VAT </span><br>
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<div style="text-align: center;"><strong><span style="font-size:32px">GIFT CARDS</span></strong></div>
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<tbody class="mcnTextBlockOuter">
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<td valign="top" class="mcnTextBlockInner" style="padding-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<td valign="top" width="600" style="width:600px;">
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<table align="left" border="0" cellpadding="0" cellspacing="0" style="max-width: 100%;min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%" class="mcnTextContentContainer">
<tbody><tr>
<td valign="top" class="mcnTextContent" style="padding: 0px 18px 9px;line-height: 150%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;">
<br>
<span style="font-family:roboto,helvetica neue,helvetica,arial,sans-serif"><span style="font-size:18px"><a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=50251cbbc2&e=6d0e59bcbe" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;text-decoration: underline;"><strong>Gift Cards</strong></a><strong> </strong>provide credits to redeem against anything in our programme: livestream talks and In Conversation events, books, masterclasses and creative writing courses.<br>
<br>
Each <a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=0ca168309b&e=6d0e59bcbe" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;text-decoration: underline;"><strong>Gift Card</strong></a> can be used multiple times until the complete amount has been redeemed, with no expiry date.</span></span><br>
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<tbody class="mcnImageCardBlockOuter">
<tr>
<td class="mcnImageCardBlockInner" valign="top" style="padding-top: 9px;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table border="0" cellpadding="0" cellspacing="0" class="mcnImageCardRightContentOuter" width="100%" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td align="center" valign="top" class="mcnImageCardRightContentInner" style="padding: 0px;background-color: #081E1F;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnImageCardRightImageContentContainer" width="282" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class="mcnImageCardRightImageContentE2E " align="left" valign="top" style="padding-top: 0px;padding-right: 0;padding-bottom: 0px;padding-left: 0px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=5aa814faac&e=6d0e59bcbe" title="" class="" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt="" src="https://mcusercontent.com/f87ff9f2b37acaa64ab36114a/images/5d16d021-c5bd-4b04-9029-64d771a773ba.jpg" width="282" style="max-width: 1040px;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" class="mcnImage">
</a>
</td>
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</tbody></table>
<table class="mcnImageCardRightTextContentContainer" align="right" border="0" cellpadding="0" cellspacing="0" width="264" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td valign="top" class="mcnTextContent" style="padding-right: 18px;padding-top: 18px;padding-bottom: 18px;color: #FAFAEE;font-family: Helvetica;font-size: 14px;font-weight: normal;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;">
<div style="text-align: center;"><br>
<br>
<br>
<span style="font-size:32px"><strong>£30</strong></span><br>
<br>
<span style="font-size:20px">Gift Card</span><br>
</div>
<a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=9c127e8d18&e=6d0e59bcbe" target="_blank" style="text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;"><span style="color:#FFFFFF"><span style="font-size:20px"><strong>Order Now</strong></span></span></a><br>
<br>
<br>
</td>
</tr>
</tbody></table>
</td>
</tr>
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</td>
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<tbody class="mcnImageCardBlockOuter">
<tr>
<td class="mcnImageCardBlockInner" valign="top" style="padding-top: 9px;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table border="0" cellpadding="0" cellspacing="0" class="mcnImageCardLeftContentOuter" width="100%" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td align="center" valign="top" class="mcnImageCardLeftContentInner" style="padding: 0px;background-color: #081E1F;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table align="right" border="0" cellpadding="0" cellspacing="0" class="mcnImageCardLeftImageContentContainer" width="282" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class="mcnImageCardLeftImageContentE2E " align="left" valign="top" style="padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=9c722e89a8&e=6d0e59bcbe" title="" class="" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt="" src="https://mcusercontent.com/f87ff9f2b37acaa64ab36114a/images/0dcdab07-8ceb-4002-9827-d4a9ee24d0de.jpg" width="282" style="max-width: 1200px;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" class="mcnImage">
</a>
</td>
</tr>
</tbody></table>
<table class="mcnImageCardLeftTextContentContainer" align="left" border="0" cellpadding="0" cellspacing="0" width="264" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td valign="top" class="mcnTextContent" style="padding-left: 18px;padding-top: 18px;padding-bottom: 18px;color: #FAFAEE;font-family: Helvetica;font-size: 14px;font-weight: normal;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;">
<div style="text-align: center;"><br>
<br>
<br>
<span style="font-size:32px"><strong>£60</strong></span><br>
<br>
<span style="font-size:20px">Gift Card</span><br>
</div>
<a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=391c2be2cd&e=6d0e59bcbe" target="_blank" style="text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;"><span style="color:#FFFFFF"><span style="font-size:20px"><strong>Order Now</strong></span></span></a><br>
<br>
<br>
</td>
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</tbody></table>
</td>
</tr>
</tbody></table>
</td>
</tr>
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</table><table border="0" cellpadding="0" cellspacing="0" width="100%" class="mcnImageCardBlock" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<td class="mcnImageCardBlockInner" valign="top" style="padding-top: 9px;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table border="0" cellpadding="0" cellspacing="0" class="mcnImageCardRightContentOuter" width="100%" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td align="center" valign="top" class="mcnImageCardRightContentInner" style="padding: 0px;background-color: #192F41;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnImageCardRightImageContentContainer" width="282" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class="mcnImageCardRightImageContentE2E " align="left" valign="top" style="padding-top: 0px;padding-right: 0;padding-bottom: 0px;padding-left: 0px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=3ee622a033&e=6d0e59bcbe" title="" class="" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt="" src="https://mcusercontent.com/f87ff9f2b37acaa64ab36114a/images/d5a2536f-78db-4e84-87c7-e6bfd1bc9d7f.jpg" width="282" style="max-width: 1200px;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" class="mcnImage">
</a>
</td>
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<table class="mcnImageCardRightTextContentContainer" align="right" border="0" cellpadding="0" cellspacing="0" width="264" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td valign="top" class="mcnTextContent" style="padding-right: 18px;padding-top: 18px;padding-bottom: 18px;color: #FAFAEE;font-family: Helvetica;font-size: 14px;font-weight: normal;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;">
<div style="text-align: center;"><br>
<br>
<br>
<span style="font-size:32px"><strong>£100</strong></span><br>
<br>
<span style="font-size:20px">Gift Card</span><br>
</div>
<a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=0011b1bde5&e=6d0e59bcbe" target="_blank" style="text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;"><span style="color:#FFFFFF"><span style="font-size:20px"><strong>Order Now</strong></span></span></a><br>
<br>
</td>
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</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table border="0" cellpadding="0" cellspacing="0" width="100%" class="mcnImageCardBlock" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class="mcnImageCardBlockOuter">
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<td class="mcnImageCardBlockInner" valign="top" style="padding-top: 9px;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table border="0" cellpadding="0" cellspacing="0" class="mcnImageCardLeftContentOuter" width="100%" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td align="center" valign="top" class="mcnImageCardLeftContentInner" style="padding: 0px;background-color: #1F4544;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table align="right" border="0" cellpadding="0" cellspacing="0" class="mcnImageCardLeftImageContentContainer" width="282" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class="mcnImageCardLeftImageContentE2E " align="left" valign="top" style="padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=371060ad0c&e=6d0e59bcbe" title="" class="" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt="" src="https://mcusercontent.com/f87ff9f2b37acaa64ab36114a/images/112ce385-7861-4528-a740-63359c06e9b2.jpg" width="282" style="max-width: 1150px;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" class="mcnImage">
</a>
</td>
</tr>
</tbody></table>
<table class="mcnImageCardLeftTextContentContainer" align="left" border="0" cellpadding="0" cellspacing="0" width="264" style="border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td valign="top" class="mcnTextContent" style="padding-left: 18px;padding-top: 18px;padding-bottom: 18px;color: #FAFAEE;font-family: Helvetica;font-size: 14px;font-weight: normal;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;">
<div style="text-align: center;"><br>
<br>
<br>
<span style="font-size:32px"><strong>£200</strong></span><br>
<br>
<span style="font-size:20px">Gift Card</span><br>
</div>
<a href="https://howtoacademy.us7.list-manage.com/track/click?u=f87ff9f2b37acaa64ab36114a&id=08d88a43cb&e=6d0e59bcbe" target="_blank" style="text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;font-weight: normal;"><span style="color:#FFFFFF"><span style="font-size:20px"><strong>Order Now</strong></span></span></a><br>
<br>
<br>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table border="0" cellpadding="0" cellspacing="0" width="100%" class="mcnDividerBlock" style="min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
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<tbody><tr>
<td style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
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<div style="text-align: center;"><strong><span style="font-size:32px">Enterprise and Corporate Gifting</span></strong></div>
<div id="gtx-trans" style="position: absolute; left: 320px; top: 116px;">
<div class="gtx-trans-icon"> </div>
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